Experiential Marketing for Kenya’s Leading Media House
Epal Marketing worked with Standard Group to execute various experiential marketing strategies aimed at promoting their media products and services. The goal was to increase audience engagement and subscription rates.
Strategy & Execution:
- Organized live events and media expos to showcase Standard Group’s offerings.
- Utilized interactive platforms to engage with potential subscribers.
- Implemented targeted promotions and activations during key events.
Results:
- Strengthened relationships with key stakeholders and advertisers.
- Higher subscription rates and increased audience reach.
- Improved brand perception and media product awareness.
